Numbers, not promises.
A look at what local SEO done right looks like in practice — the problem, the approach, and the result, for real London businesses across different industries.
All case studies
AquaFix Plumbing — from page 3 to the map pack top 3
An established plumbing and heating contractor in Hackney was completely invisible in the Google Map Pack for high-value service searches (such as boiler repair, leak detection, and emergency plumber). Despite a decade of service and a great local reputation, they had to rely entirely on repeat customers, trade recommendations, and expensive Checkatrade listings for work because their Google Business Profile was unoptimized and neglected.
Vitality Health Clinic — a fully booked appointment calendar
A private healthcare clinic in Wandsworth had a strong patient base and excellent local reputation by word of mouth, but was struggling to attract new patient enquiries online. Their Google Business Profile review footprint was extremely thin and inconsistent, which was costing them visibility in the Map Pack. Newer clinics in the Wandsworth area with highly active review profiles were capturing the local search traffic, even though their clinical team was less established.
UK Window Coverings Manufacturer — from buried on page two to a growing daily search channel
A UK-based, made-to-order window coverings manufacturer had the reputation and product quality to compete with anyone in their space, but almost none of it showed up in Google. Years of strong word-of-mouth and repeat business hadn't translated into organic search visibility, and newer competitors with better-optimised sites were picking up searches this business should have been winning.
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