Local SEO, explained plainly.
No jargon, no fluff — straight answers to the questions London business owners actually ask about ranking on Google.
All articles
The Best SEO Agencies in London
"Best SEO agency London" returns dozens of firms that all claim the top spot. Here's an honest breakdown by budget and specialism, not superlatives.
Read the article →Why Your Review Stars Aren't Showing Up in Google Search
A five-star rating that never shows up in Google's search results usually isn't bad luck — it's a specific, checkable schema error. Here's how to diagnose it.
Read the article →Local SEO vs AI Search
Your customers are starting to ask AI tools for 'the best near me' instead of typing it into Google. Here's where that data actually comes from.
Read the article →How Google Ranks Local Businesses
Most business owners assume map pack ranking is about being 'the best.' It's actually three measurable factors — here's how each one works.
Read the article →Core topics we cover
Local SEO basics
Learn how Google's local algorithm calculates rankings using relevance, distance, and prominence, and how you can work with it.
GBP optimisation
Practical steps to claim, verify, structure, and keep your Google Business Profile active to avoid compliance flags and suspensions.
Reputation & reviews
Compliance-safe strategies to build review velocity, set up automated request flows, and professionally handle negative feedback.
AI search & GEO
Guides on how ChatGPT, Perplexity, and Google AI Overviews read and cite local businesses, and how to optimize for AI engines.
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