Local SEO, explained plainly.
No jargon, no fluff — straight answers to the questions London business owners actually ask about ranking on Google.
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One Client Cut 167 Pages to 88. Another Built 42. Both Grew. Location Pages in 2026
Two of our clients made opposite decisions about location pages this year, and both sites now get more from Google. What that says about area pages after the 2026 spam update.
Read the article →Fake Reviews and UK Law in 2026: What the CMA's First Investigations Mean for Local Businesses
Fake reviews have been illegal in the UK since April 2025, and in March 2026 the CMA opened its first formal cases. Here's what they mean for a local business asking for reviews.
Read the article →Google Business Profile Q&A Has Gone and Ask Maps Isn't in the UK Yet: What to Do Now
The Q&A section on Google Business Profiles has been switched off, and its AI replacement hasn't launched in the UK. That gap gives London businesses time to get ready.
Read the article →SEO or Google Ads for Ealing Businesses? How to Split the Budget
Google Ads gets you seen tomorrow and stops the day you stop paying. Local SEO takes months and keeps working. For most Ealing businesses the answer is a sequence, not a choice. Here are the real 2026 costs and how to plan the split.
Read the article →Ealing Business Directories: Where to List Your Business for Local SEO
Directory listings rarely win rankings on their own, but inconsistent ones quietly hold them back. Here is where an Ealing business should be listed, which local directories are worth the time, and what to fix before you add a single new listing.
Read the article →SEO Freelancer vs Agency in Ealing: Which Should You Hire?
Search for SEO help in Ealing and you get freelancers, consultants, specialists and agencies, often describing the same work in different words. Here is how to work out which one your business actually needs, what it should cost, and what to ask before you sign anything.
Read the article →Pest Control SEO Seasonality: Ranking Before Wasp Season, Not During It
Demand for wasp nest removal arrives suddenly and leaves quickly. Rankings do neither. The operators who win seasonal work started ranking months before anyone was searching.
Read the article →Pest Control SEO: Why You Lose Emergency Callouts in the Map Pack
Someone who has just found droppings in a kitchen cupboard is not comparing five quotes. They are calling one of the first three results. That makes pest control search unusually unforgiving.
Read the article →Which Google Business Profile Category Should a Cleaner Use?
Most cleaners pick their Google Business Profile category in four seconds and never look at it again. It is the single field that decides which half of the market can find you.
Read the article →Commercial Cleaning Contracts: How to Get Found by Facilities Managers
Facilities managers and outgoing tenants buy cleaning in completely different ways. Most cleaning websites make them share one page, and it is the contract work that suffers.
Read the article →The Best SEO Agencies in London, Compared
"Best SEO agency London" returns dozens of firms that all claim the top spot. Here's an honest breakdown by budget and specialism, not superlatives.
Read the article →Why Your Review Stars Aren't Showing Up in Google Search
A five-star rating that never shows up in Google's search results usually isn't bad luck — it's a specific, checkable schema error. Here's how to diagnose it.
Read the article →Local SEO vs AI Search
Your customers are starting to ask AI tools for 'the best near me' instead of typing it into Google. Here's where that data actually comes from.
Read the article →How Google Ranks Local Businesses
Most business owners assume map pack ranking is about being 'the best.' It's actually three measurable factors — here's how each one works.
Read the article →Core topics we cover
Local SEO basics
Learn how Google's local algorithm calculates rankings using relevance, distance, and prominence, and how you can work with it.
GBP optimisation
Practical steps to claim, verify, structure, and keep your Google Business Profile active to avoid compliance flags and suspensions.
Reputation & reviews
Compliance-safe strategies to build review velocity, set up automated request flows, and professionally handle negative feedback.
AI search & GEO
Guides on how ChatGPT, Perplexity, and Google AI Overviews read and cite local businesses, and how to optimize for AI engines.
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