Case study · Commercial cleaning
JJ Prime Clean Solutions — a commercial cleaning site covering all 32 London boroughs
JJ Prime Clean Solutions cleans offices, showrooms, shops and hospitality venues across London, usually before opening or after close. A facilities manager comparing contractors wants the same few answers straight away: which sectors they clean, which boroughs they cover, what hours they work, and whether they are insured. The site needed to answer all of that before anyone had to pick up the phone.
Approach
What we did
- Designed and built a new Next.js site with sector pages, borough coverage and a blog, with the Monday-to-Saturday, 7am-to-8pm working hours and early-morning slots answered in the hero.
- Put coverage of all 32 London boroughs plus the City of London, and insurance and accreditation details, in a trust band on the homepage.
- Used the client's own site photography for section backgrounds rather than stock images.
- Moved jjprimecleansolutions.co.uk onto the new site, with the www address redirecting to the main domain.
Results
The outcome
30
pages in the sitemap at launch
32
London boroughs covered, plus the City

Services used
How we got there
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