Case study · Emergency locksmith
Lockstead Locksmith — 4.5× the search impressions across South London
Lockstead is a mobile locksmith based in Sutton covering South London and north Surrey, with no shopfront. Before the rebuild the site was getting around 1,600 search impressions a month, mostly beyond page three, with an average position of 41. Outside Sutton itself, it had almost nothing for Google to show in the neighbourhoods the team drives to every day.
Approach
What we did
- Rebuilt the site for a service-area business with no public office address, so the Google Business Profile and the website tell Google the same story.
- Built 42 neighbourhood pages, from Balham and Brixton to Epsom and Orpington, each linking into the core emergency, residential, commercial and car locksmith services.
- Added a pricing page, practical guides on snapped locks, uPVC repairs and lost car keys, and a hotline button beside a WhatsApp quote button in the first screen.
- Reworked mobile navigation and layouts across every page, since most locksmith searches happen on a phone.
Results
The outcome
4,845 → 21,750
search impressions, Feb–Apr vs Jun–Aug 2026
16 → 41
Google clicks over the same three months
42
neighbourhood pages built
Services used
How we got there
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