Case study · Ethiopian & Eritrean grocery
Global Supermarket — one site for a Calgary grocery and its wholesale business
Global Supermarket sells Ethiopian and Eritrean groceries from its store on 37 Street SE in Calgary, and runs a wholesale import and export business under VANA Africa. The existing site was built for trade buyers, so a shopper looking for berbere, teff or a jebena landed on wholesale product sheets with nothing about visiting the shop.
Approach
What we did
- Split the site into a retail storefront and a wholesale section, with a Shop / Wholesale switch in the header so each audience sees its own navigation.
- Organised 56 products into ten shopper aisles, with 39 of them also listed for trade buyers alongside their wholesale specifications.
- Moved the site to its own domain, vanaafrica.ca, with clean URLs and redirects, and verified it in Search Console with a 93-URL sitemap.
- Processed every product photo to pad rather than crop, so package labels stay readable on every screen.
Results
The outcome
93
URLs submitted to Google with zero sitemap errors
6.9
average Google position in early October 2026, weeks after launch
56
products across the retail and wholesale catalogues
Services used
How we got there
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