Case study · Home & interior manufacturing
UK Window Coverings Manufacturer — from buried on page two to a growing daily search channel
A UK-based, made-to-order window coverings manufacturer had the reputation and product quality to compete with anyone in their space, but almost none of it showed up in Google. Years of strong word-of-mouth and repeat business hadn't translated into organic search visibility, and newer competitors with better-optimised sites were picking up searches this business should have been winning.
Home & interior manufacturingUK-wide
Approach
What we did
- Rebuilt the site's content around how people actually search for made-to-order window coverings — organised by product type and service area, with buying guides covering the specific, high-intent searches that were being missed entirely.
- Reworked the site's structure and internal linking so the pages that mattered were easy for search engines to find and rank, rebuilt for mobile speed and Core Web Vitals, and added clear next steps at each stage of the customer journey.
- Built out genuine local citations and business listings, and earned backlinks from relevant industry sites and local partners rather than chasing volume with low-quality links.
- Added six-plus dedicated service-area pages and filled out coverage across every product category, so the site reads as a real authority on custom window coverings rather than a handful of pages competing for one keyword.
Results
The outcome
2,090
organic clicks over 6 months
202K
search impressions over 6 months
12.7
average ranking position, up from off page 2
Services used
How we got there
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