OpenAI now lets owners claim how their business appears in ChatGPT. The claim gives you a blue check and a dashboard. It doesn't make ChatGPT recommend you. We handle both halves for UK businesses.
Businesses in ChatGPT is OpenAI's first way for a business to speak for itself inside ChatGPT rather than leaving the model to piece it together from the web.
Where you claim the business, manage what ChatGPT shows about it and see how people find you. Everything else hangs off a verified Business Hub account.
Once claimed and verified, your profile carries a blue check. ChatGPT draws on what you've written when it describes you, instead of relying only on third-party pages.
An agent set up with your business information that answers questions about products, stock and policies. US ecommerce and online-service businesses only, for now. OpenAI says it doesn't share people's agent chats with the business.
The beta opened unevenly. Online businesses can start; local shops, trades and restaurants outside the US have to wait.
Based on OpenAI's launch announcement and help centre, checked 11 November 2026. We update this table when eligibility changes.
| Feature | United States | United Kingdom |
|---|---|---|
| Claim an online or ecommerce business | US: Open in the beta | UK: Available: Open where ChatGPT is available, if the business is eligible |
| Claim a local store or restaurant listing | US: Only if the listing already exists | UK: Not available: Not yet. Local claims are US-only at launch |
| Build a Business Agent | US: Eligible ecommerce and online-service businesses | UK: Not available: Not yet. OpenAI says more markets will follow |
| Upload a product feed with prices and stock | US: After verification | UK: Available: Follows the claim, where the claim is open |
| Sponsor your agent as a ChatGPT ad | US: Through ChatGPT Ads | UK: Not available: No UK date announced |
Five steps from search to insights. Have the items in the box ready before you start, because verification stalls on the details.
Sign in to Business Hub and look up your business. Local listings are claimed from the record ChatGPT already holds, so if you can't find yourself, that's the first gap to fix. You don't need a ChatGPT Ads account or an Enterprise plan to claim.
OpenAI says it uses different verification methods for different types of business and different markets. Expect to show control of something only the owner holds, such as the business domain, phone line or connected store.
The person claiming completes an identity check through Persona. Until it's approved you can't publish changes, see insights or create an agent.
Write the description, upload the logo and set your policies, such as returns and delivery. Online sellers can add a product feed so ChatGPT quotes current prices and availability instead of whatever it last read.
Once enough conversations mention you, Business Hub reports mentions, website clicks and the topics people asked about. Those numbers tell you which pages and listings to work on next.
Claiming a business “does not guarantee higher placement or sales.”
When someone asks ChatGPT for a recommendation, it searches, reads and summarises. Your profile is one source among many. These are the ones that decide whether you're in the answer.
For most local questions ChatGPT runs a live search and reads what comes back. Pages it can't find in that search don't make it into the answer.
Your name, address, phone number and opening hours on Bing Places, Apple Business Connect, Yelp, Yell and your trade directories. When they conflict, the model has less reason to trust any of them.
Star averages matter less than what reviews say. A review that names the job, the area and the outcome gives the model a sentence it can reuse.
Local press, comparison articles, best-of lists and community threads. Third-party sources carry weight because you didn't write them.
Which services, which areas, what it costs, who does the work. Clear service and location pages with structured data are easier to quote than a homepage of slogans.
Insights appear only once enough conversations mention you, and they're aggregated. You won't see anyone's chat.
Most of what gets a business named in ChatGPT can be done today, without waiting for the UK rollout.
We ask ChatGPT the questions your customers ask, across your services and areas, and record who gets named, which sources are cited and where you're missing.
Bing Places, Apple Business Connect and the directories that feed AI answers, all brought into line. Duplicate and outdated listings cleaned up.
Service and location pages rewritten so each answers one question clearly, with schema markup, prices where you're willing to show them and FAQs drawn from real enquiries.
A review request process that produces quotable reviews, local press and listings outreach, and your Business Hub claim the day it opens for your type of business.
The same foundations already rank our clients in Google Maps. Read the case studies.
Send us your business name and the area you cover. Within two working days you get:
It's a beta OpenAI launched on 10 November 2026 that lets businesses claim how they appear in ChatGPT. Through Business Hub, a verified owner can edit the business description, logo and policies, upload product feeds, see insights on mentions and clicks, and, in the US, create a Business Agent that answers customer questions inside ChatGPT.
It depends on the business. OpenAI says eligible businesses can claim wherever ChatGPT is available, but at launch local stores and restaurants can only claim an existing US listing, and Business Agents are limited to US ecommerce and online-service businesses. Checked 11 November 2026. OpenAI says it will expand to more markets but hasn't given dates.
No. OpenAI says claiming does not guarantee higher placement or sales. Claiming controls what your profile says. Whether ChatGPT names you in an answer still depends on what it finds about you across the web: listings, reviews, third-party mentions and your own site.
It shows the profile has been claimed by the business and the claim has been verified, including an identity check through Persona. It's a sign of ownership, not a ranking boost or an endorsement.
It plays a similar role, a profile the owner controls, but the mechanics differ. There's no map pack to rank in, and ChatGPT builds each answer from sources it reads at the time. Your Google Business Profile still matters, because the same consistency and review signals feed both.
Most of the work doesn't depend on the claim. We fix the listings, reviews, mentions and pages ChatGPT already reads, so you're being recommended before the claim opens and you're ready to verify the day it does.
We run a fixed set of customer questions across your services and areas each month and record whether you're named, where you appear in the answer and which sources are cited. Once you have Business Hub access, we add its mentions and clicks data.
Mostly it's the same foundations seen from a different angle. Consistent citations, strong reviews and clear service pages help you in Google Maps and in ChatGPT. What changes is how we test and which sources we prioritise.
ChatGPT visibility work is included in our local SEO plans rather than sold as a separate product. Prices are on the pricing page, and the free check tells you whether you need a plan at all.
A real audit of your Google Business Profile, the three competitors beating you in your borough, and the first five fixes in priority order. No pitch deck required.