Case study · Home services
AquaFix Plumbing — from page 3 to the map pack top 3
An established plumbing and heating contractor in Hackney was completely invisible in the Google Map Pack for high-value service searches (such as boiler repair, leak detection, and emergency plumber). Despite a decade of service and a great local reputation, they had to rely entirely on repeat customers, trade recommendations, and expensive Checkatrade listings for work because their Google Business Profile was unoptimized and neglected.
Home servicesHackney
Approach
What we did
- Conducted a comprehensive Google Business Profile category audit, selecting 'Plumber' as the primary category and cleaning up secondary categories to align with commercial search intent.
- Manually searched and cleaned up inconsistent Name, Address, and Phone (NAP) data across 34 UK directories to repair their prominence signals.
- Built location-aware landing pages on the site targeting key Hackney postcodes to feed Google's proximity and relevance signals.
- Implemented a simple review generation process to build steady review velocity, prompting customers directly after service visits.
Results
The outcome
+187%
increase in calls & direction requests
Top 3
map pack ranking for core keywords
6 weeks
time to first ranking movement
“We were paying for directories and ads that weren't delivering. Rehman cleaned up our listings and GBP profile, and within 6 weeks we started getting calls from Google Maps. We are now booked out weeks in advance.”
Services used
How we got there
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